Over the past year, Oasix Interiors has established its presence in the UK, delivering a series of standout projects across Build-to-Rent, Co-working, hospitality and later living.

Behind this growth sits over 30 years of manufacturing expertise across the Middle East and North Africa (MENA), where our foundations in craftsmanship, material knowledge and production have been built and refined.

To mark this milestone, we spoke with our CEO & Founder, Husam, about the thinking behind Oasix, the importance of craftsmanship, and what’s shaping the future of bespoke furniture.

What first motivated you to establish OASIX Interiors, and what gap did you see in the market?

OASIX was born from years of working closely with UK and European developers, designers and operators, where I repeatedly saw the same issue: strong design concepts were often diluted by the time they reached manufacturing and installation.

Compromises in material quality, detailing and durability were common, particularly in commercial environments where budgets and timelines are tight.

Having worked on both the development and design side, I understood the balance between creative ambition and practical delivery. OASIX was created to bridge that gap, protecting design intent while delivering furniture that is structurally sound, commercially viable and built to last.

Why is craftsmanship so central to the business, particularly in commercial settings?

Craftsmanship is often overlooked in commercial projects, where speed and cost take priority. But in reality, it’s the foundation of longevity.

High-traffic environments demand precision, structural integrity and thoughtful detailing. Poorly made furniture fails quickly, leading to higher replacement and maintenance costs.

At OASIX, we focus on solid materials and carefully considered construction. Craftsmanship ensures every detail performs, not just visually, but over time.

OASIX manufactures in Egypt. How does this shape the brand?

Manufacturing in Egypt is fundamental to our identity. Our factory has been producing furniture since 1997, combining advanced machinery with highly skilled craftsmen.

There is a deep-rooted tradition of woodworking, with a level of hand-finishing and material understanding that cannot be replicated through automation alone.

What makes our model unique is the balance between precision manufacturing and craftsmanship, allowing us to deliver bespoke furniture at scale, with both quality and efficiency. Operating in the UK, we bring together British-facing design with international expertise.

Why is early collaboration with designers so important?

Early collaboration is critical. Being involved at concept stage allows us to provide technical input before designs are fixed.

We can advise on materials, structure and installation early on, protecting both the design vision and the programme. Late-stage involvement often leads to reactive solutions, whereas early input allows for refinement and better outcomes.

The best projects happen when designers, architects and manufacturers work as one team.

How do you preserve design intent from concept to installation?

It starts with understanding the intent behind the design, not just the drawings, but the experience the space is meant to create.

We then develop detailed drawings, samples and prototypes to validate every element. Strong communication is key when translating design into physical form.

Finally, rigorous quality control and careful installation ensure the final result reflects the original vision.

How does performance influence your approach in high-traffic environments?

Performance is considered from the outset. Furniture in these spaces must withstand constant use while maintaining its visual quality.

We carefully select materials, finishes and construction methods to ensure pieces age well rather than deteriorate. Longevity is also a sustainability issue, well-made furniture that lasts is always the better solution.

How is hospitality influencing residential design?

Residential developments, particularly in Build-to-Rent, are increasingly shaped by hospitality standards.

Residents expect comfort, quality and experience, especially in shared spaces. This means furniture must balance visual impact with durability.

It’s encouraging a more holistic approach to design, considering atmosphere, materials and how spaces are used, not just how they look.

What will define the future of bespoke furniture?

The future will be shaped by collaboration, longevity and authenticity.

Closer integration between designers and manufacturers will improve efficiency and outcomes. Longevity will become essential as sustainability expectations grow. And authenticity, in materials, craftsmanship and identity, will define truly successful spaces.

Our ambition at OASIX is simple: to ensure great architecture is supported by furniture that is equally considered, well-crafted and built to last.